Who can Apply

Becoming a member of AREA Group provides you with numerous advantages that enable you to improve your business, leading to a multitude of benefits in the real estate industry. However, like any other organization, there are certain eligibility criteria that need to be fulfilled to become a member.

Any individual realtor or agency involved in ethical real estate business dealing with property sales and purchases can apply for the membership of AREA Group. However certain things that would be expected from those who apply for membership are narrated below.

• Anyone applying for AREA GROUP membership must be ready to accept and adhere to all the principles and the code of conduct put in place by the body.
• Such persons/agencies will work dedicatedly and consistently to promote the mission and visions of AREA Group.
• Everyone looking for our membership is expected to contribute to the fulfillment of our common objectives such as –
  • Creating a common platform for mutual interaction between realtors.
  • Creating a common platform for effective interaction between realtors and clients/prospective clients.
  • Developing an environment of complete transparency, trust, and collaboration.
  • Improving the image of realtors and transforming it from "broker" to "consultant".
  • Working towards creating a common platform for grievance redressal for members, other realtors, and customers alike.
  • Adhering to all other objectives decided by the AREA Group from time to time.
• To be eligible for membership, you need to be –
• A citizen of India.
• Non-Resident Indian Citizens or NRIs can also apply for membership.
• Must be 18 years or above in age.
• Must be in the real estate business in the capacity of a realtor.
• Must not be ineligible otherwise under the law of the land.
• Must not have been convicted by any court of law for carrying out business in a fraudulent manner or for violating rules and regulations in any way.
• Must have an unimpeachable reputation in the market.
• Must be dealing with only quality products with clear titles.
• Must not have been involved in any copyright or patenting issues.
• There should be no major complaints against the realtor on account of quality of structures provided by him or her.
• The prospective member should clearly appreciate the core principles on which the AREA Group works, which is that "customer welfare and satisfaction is the prime goal for any realtor".
• Prospective members should have satisfactory infrastructure and mechanisms available with them/their agencies so as to cater to all the legal and other requirements of their clients.
• The applicant needs to ensure that he or she or the agency will never get involved in any unfair or unhealthy competition with other members or anyone in the industry.
• Prospective members should also abide by the principle that the sole motto of any realtor would be to serve and not exploit their clients.
• Members should agree and abide by the code of conduct put in place by AREA Group, which is binding on them.

Fees and Charges

The real estate industry is indispensable for civilized society. Buying and selling of properties requires the services of an intermediary who can successfully accomplish the task on behalf of the client. This is where realtors who serve clients in lieu of some predetermined fees step in.

Unfortunately, these people serving clients and the society at large are never accepted in their true perspectives by the society. There is a tendency in the society to undermine them and they are variedly called "brokers" or "intermediaries" and "contractors" among others. It is necessary to make the society in general, and clients in particular, realize that the status of these people whom they refer to as "brokers" is, in truth, much higher. They are not brokers but "consultants" when it comes to real estate matters.